marketing consultant

3 big reasons your business needs a new website

3 big reasons your business needs a new website

Your business probably already has a website, leaving you wondering why you would need a new one. However, if it’s older than 3 years, odds are you do. By this time, it’s more than likely to be out of date both in terms of design and content, leaving any visitors with a poor impression and missing the chance to sell your services to your ideal customer.

Five creative ways to thank your clients for their business.

Five creative ways to thank your clients for their business.

If you’re a freelance marketing consultant (or any kind of freelancer for that matter), you will work with a range of different clients and on different projects. You’ll also have your favourite clients – those that give you great business and treat you right. And you’ll want to hang onto those and show them that you value their business.

Three more reasons to outsource your marketing to the experts.

Three more reasons to outsource your marketing to the experts.

Marketing is an essential but often neglected part of any business plan. Simply put, it doesn’t matter how brilliant your business or service is if no one knows it exists or if your customer base isn’t made up of loyal fans that chose you above your competitors. So, whether you run a small business or work for a professional organisation in a freelance marketing management position, outsourcing some or all of your marketing needs to experts who know what they’re doing is a great idea.

What is SEO and why should your small business care?

What is SEO and why should your small business care?

SEO – you’ve heard the term and know it’s something to do with your website but do you know what it means and why you need to? Search Engine Optimization can be defined as the process of improving internal and external aspects of a website to increase its organic visibility for search engines. But what does this mean?

You’re putting your business on Facebook? Start here.

You’re putting your business on Facebook? Start here.

Online marketing and engagement are musts for any business trying to get noticed and stay relevant in today’s fast-moving consumer-focused world. Have a website but want more? Depending on your industry, Facebook can be a great online space to market your business. 

Everyone’s doing it but should your business be on Facebook?

Everyone’s doing it but should your business be on Facebook?

Facebook still ranks as one of our favourite online spaces – we use it to share, connect with those near and far, socialise, and network. And, if you own your own business, you’ve probably thought about having a Facebook business page or you might have one already… but should you?

Just started as a freelance Marketing consultant? Avoid these rookie errors.

Just started as a freelance Marketing consultant? Avoid these rookie errors.

Congratulations! You’ve just started out as a freelance Marketing consultant. Whether you’ve left a corporate firm or started fresh off a recent qualification, you’re about to enter the fast-paced and rewarding world of working for yourself.

Is it time to refresh your brand?

Is it time to refresh your brand?

Things change all the time and that’s why even those companies with the strongest brands recognise that to stay relevant, they need to move with the times. This might mean changing up a logo or repositioning their offering – whatever it takes to stay relevant and competitive.