Your business probably already has a website, leaving you wondering why you would need a new one. However, if it’s older than 3 years, odds are you do. By this time, it’s more than likely to be out of date both in terms of design and content, leaving any visitors with a poor impression and missing the chance to sell your services to your ideal customer.
If you’re a freelance marketing consultant (or any kind of freelancer for that matter), you will work with a range of different clients and on different projects. You’ll also have your favourite clients – those that give you great business and treat you right. And you’ll want to hang onto those and show them that you value their business.
Marketing is an essential but often neglected part of any business plan. Simply put, it doesn’t matter how brilliant your business or service is if no one knows it exists or if your customer base isn’t made up of loyal fans that chose you above your competitors. So, whether you run a small business or work for a professional organisation in a freelance marketing management position, outsourcing some or all of your marketing needs to experts who know what they’re doing is a great idea.
SEO – you’ve heard the term and know it’s something to do with your website but do you know what it means and why you need to? Search Engine Optimization can be defined as the process of improving internal and external aspects of a website to increase its organic visibility for search engines. But what does this mean?
Online marketing and engagement are musts for any business trying to get noticed and stay relevant in today’s fast-moving consumer-focused world. Have a website but want more? Depending on your industry, Facebook can be a great online space to market your business.
Your website might look great on first glance but what is it saying? The truth is, without well-written, engaging content, your website won’t be able to do the job of attracting customers to your business even if it does have the perfect design.
Things change all the time and that’s why even those companies with the strongest brands recognise that to stay relevant, they need to move with the times. This might mean changing up a logo or repositioning their offering – whatever it takes to stay relevant and competitive.