Notice any recent changes in the look and feel of your favourite brands? Like what you see?
Things change all the time and that’s why even those companies with the strongest brands recognise that to stay relevant, they need to move with the times. This might mean changing up a logo or repositioning their offering – whatever it takes to stay relevant and competitive.
When was the last time you took a giant step back from your brand and asked yourself if it still represented the true nature of your business? If not, does it need a complete overhaul or will a few small tweaks here and there (think design, imagery, colour) change the way your brand is perceived by your current and potential clients?
Here are our top 3 signs that it’s time to refresh your brand:
1. Your branding is out of date and out of whack
If your branding has been around for a few years, chances are it looks and feels a little dated. While there’s nothing wrong with vintage, your branding should feel fresh and contemporary, representing your business in today’s world. In a world with millions of marketing messages, your brand needs to speak out and be on point.
2. Your services, offerings, or structures have changed
Most businesses grow and change over time and sometimes their core focus shifts or they bring new products or expertise on board. Does your brand still reflect what you have to offer your customer? Could you be missing out on a great marketing opportunity because you are attached to an outdated image?
3. Your target customer isn’t here… or there… or anywhere nearby
Your current brand may not speak to the customers you want to attract. Maybe a change in your offerings or industry has made you consider a new market or maybe your customers’ need and spending habits have changed? A refreshed brand offers a great way to connect with the customers you really want to reach.
Any business, big or small, needs to adjust to compete. Having said that, there is no point in overhauling your brand simply for the sake of change – to be truly effective, any new branding should follow a complete marketing and brand strategy that is aimed at increased sales. As expert marketing consultants, managing your brand is right up our street.