Website reporting counts. Here’s why.

Heard of ‘website analytics’ or ‘reporting’ but not quite sure what these terms mean or why you should know about them? When it comes to your website, the numbers are more important than you might realise – they can tell us a lot about how your website (and your business) is performing and what is (and isn’t) working in your online space.

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How to effectively use case studies in your marketing.

Case studies might seem like they belong to the world of dry academics but this is far from the truth. Used correctly, they can be an effective content marketing tool for your business. A case study is a research method that involves an up-close examination of a subject, group, or happening. For business purposes, it’s like an expanded testimonial – highlighting a customer’s need or industry challenge and showing how the business delivered a solution, thereby telling prospective clients what they could gain from the business.

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Top tips for creating a kick-ass infographic.

In today’s visual world, content marketing (or inbound marketing as it is also known) is becoming increasingly image-centric and infographics have taken up pride of place as a widely used marketing tool. Simply put, an infographic is a visual representation of content or data. Done right, it can summarise relevant information in an easily digestible format (often including potentially boring statistics) that is great to look at and easy to learn from.

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5 ways to get more business through Facebook.

Is your business on Facebook? Are you getting the leads you anticipated? While Facebook was primarily established as a personal-social network, it has become increasingly business-focused with businesses advertising and connecting with their clients through their pages and Facebook-specific interventions. If managed properly, Facebook offers another avenue through which to connect with your current and prospective target market.

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How to pick the perfect imagery for your website.

At Switch Marketing, we love websites – designing them, managing them, using them to generate leads, convert interested visitors, and grow your brand presence. In fact, we think that your website is one of your business’ greatest inbound marketing tools. And that means that every element, from the home page to the functionality to ‘extras’ like landing pages, downloads, and social media links need to be up to date and work perfectly.  

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Five creative ways to thank your clients for their business.

If you’re a freelance marketing consultant (or any kind of freelancer for that matter), you will work with a range of different clients and on different projects. You’ll also have your favourite clients – those that give you great business and treat you right. And you’ll want to hang onto those and show them that you value their business.

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