What is SEO and why should your small business care?

SEO – you’ve heard the term and know it’s something to do with your website but do you know what it means and why you need to? Search Engine Optimization can be defined as the process of improving internal and external aspects of a website to increase its organic visibility for search engines. But what does this mean?

What’s a marketing campaign and why do you need one?

With digital tools and media access on the rise, competition among businesses looking to grab the attention of the same audience is rife. While it’s true that it doesn’t matter how great your product is if no one knows you exist, simply advertising (even if you can afford it) won’t ensure your business or brand gets noticed or grows. You need a plan. You need a marketing strategy.