Creating a new website? Time to redesign your current one? Start with the homepage. Your homepage is the gateway to your website and the page that is most often visited. Optimise it for attracting customers and it can be a great first step in the online marketing journey to attracting leads to your business.
We’ve recently blogged about why your business needs a blog (and yes, it does!) but not just any blog will do. If you want one that drives business to your website, that helps to get your brand out there, or the sales in, you need a business blog that rocks.
SEO – you’ve heard the term and know it’s something to do with your website but do you know what it means and why you need to? Search Engine Optimization can be defined as the process of improving internal and external aspects of a website to increase its organic visibility for search engines. But what does this mean?
With digital tools and media access on the rise, competition among businesses looking to grab the attention of the same audience is rife. While it’s true that it doesn’t matter how great your product is if no one knows you exist, simply advertising (even if you can afford it) won’t ensure your business or brand gets noticed or grows. You need a plan. You need a marketing strategy.
Online marketing and engagement are musts for any business trying to get noticed and stay relevant in today’s fast-moving consumer-focused world. Have a website but want more? Depending on your industry, Facebook can be a great online space to market your business.