Five ways to use social media to build your brand

From work to play, social media is part of our daily lives. When it comes to business, if you want to establish yourself as an authority in your industry, raise your brand’s profile, make more sales, get more followers, or sell more products, you will need to harness the power of social media.

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Don’t go it alone – how to pick the right suppliers for the job

Whether it’s a product for your business or an outsourced service like online marketing or a once-off project like designing a new website, at some point in your business, you’re going to have to hire a supplier (or two). No matter how dedicated and multi-talented you are, you might not have the skill or the time to do the work or you might need an expert in a field you don’t know much about.

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3 creative ways to get new business

Finding up ways to drum up new business can be challenging but all business owners need to do that to keep their business alive and growing. While there are standard ways to sell (think cold calling, print advertising, referrals), these can only take your business so far. If you really want to grow your business (and who doesn’t?), it’s a good idea to bring new strategies for finding new clients into your marketing plan.

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