5 ways to get more business through Facebook.

Is your business on Facebook? Are you getting the leads you anticipated? While Facebook was primarily established as a personal-social network, it has become increasingly business-focused with businesses advertising and connecting with their clients through their pages and Facebook-specific interventions. If managed properly, Facebook offers another avenue through which to connect with your current and prospective target market.

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How to pick the perfect imagery for your website.

At Switch Marketing, we love websites – designing them, managing them, using them to generate leads, convert interested visitors, and grow your brand presence. In fact, we think that your website is one of your business’ greatest inbound marketing tools. And that means that every element, from the home page to the functionality to ‘extras’ like landing pages, downloads, and social media links need to be up to date and work perfectly.  

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Five creative ways to thank your clients for their business.

If you’re a freelance marketing consultant (or any kind of freelancer for that matter), you will work with a range of different clients and on different projects. You’ll also have your favourite clients – those that give you great business and treat you right. And you’ll want to hang onto those and show them that you value their business.

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Three more reasons to outsource your marketing to the experts.

Marketing is an essential but often neglected part of any business plan. Simply put, it doesn’t matter how brilliant your business or service is if no one knows it exists or if your customer base isn’t made up of loyal fans that chose you above your competitors. So, whether you run a small business or work for a professional organisation in a freelance marketing management position, outsourcing some or all of your marketing needs to experts who know what they’re doing is a great idea.

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Top tips for stellar content marketing

Research shows that not only is content marketing (also known as inbound marketing) more cost-effective than traditional marketing, it generates higher quality leads that mean less time-wasting and more customers. Content marketing has numerous benefits for your business and, if you have a great website and a marketing plan, you can get started straight away.

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Five ways to use social media to build your brand

From work to play, social media is part of our daily lives. When it comes to business, if you want to establish yourself as an authority in your industry, raise your brand’s profile, make more sales, get more followers, or sell more products, you will need to harness the power of social media.

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