Your brand is a living, evolving part of your business. It’s the way in which you present your company and your value to the world (read more about the importance of a re-brand here). Factors such as company culture, imagery, even the colour of your logo, have a major impact on how your brand is perceived by your current and prospective customers.
For most successful businesses, digital (and especially social media) channels have become an important part of an integrated and effective marketing strategy. From Facebook to LinkedIn, mastering the art of digital marketing is a must for businesses wanting to grow their brand awareness and boost their sales. And, as a blossoming social media channel, Instagram has the potential to do just that.
At Switch, we’re passionate about all things digital, from the backend processes that get your website noticed to the way our clients’ brands show off across various medial channels. And we love sharing what we know with our clients and colleagues in digital marketing.
And we’re back with some more useful marketing acronyms (see our first list here)! Marketing, like so many specialist industries, has its own vocab and some of it is more user-friendly that others, especially when it comes to the online arena.
To ensure brand awareness and encourage business success in today’s online world, you need to have a website that’s well-designed, engaging, filled with relevant content, and looks as smooth and sophisticated as it acts.
Marketing in today’s busy, mostly online, 24/7 world is remarkably different from the cold calling, sales-making style of marketing of a decade ago. If you’re in marketing, you’ll know that one of the most successful forms of marketing today is content marketing – offering relevant, engaging content to clients – the kind of content that makes them want to engage with your brand and your business over and over again.
At Switch, we’re invested in helping our clients and colleagues understand the ever-evolving world of digital marketing. As with any industry, the realm of digital marketing comes with its own jargon and a slew of technical terms – not to mention acronyms.
As digital marketing experts, we know that your website is one of your most powerful and agile marketing tools. And there are lots of ways for you to make your website work for your business. One of these is using the live chat function (an online web service) on your we
Marketing is an essential business activity – simply put, there’s no point in having an amazing business if no one knows about it so marketing needs to be part of your sales and brand strategy. Having said that, it can sometimes seem that marketing is an expensive undertaking – there are so many elements and potential new costs that getting the best out of your marketing initiatives can be put a strain on your budget.
Having an online presence is essential to business success in this internet-driven world. But it’s not enough to just be online – as we’ve touched on in previous posts (read this one if you’re a small business owner), to truly harness the power of digital marketing for your business.
Today, there are so many ways to connect with your customers online that you sometimes have to choose which would be the best channel (or, we’d say, do that with the help of an expert agency to guide you in creating a digital marketing strategy that’s just right for your business).
When it comes to business, social media (from Facebook to Twitter to Instagram, and more) has taken on a whole new meaning beyond that of reconnecting with old friends and sharing information. Through multiple channels and apps, it’s a way for businesses to find and connect with potential and established customers, to make their presence felt in the marketplace, and to stay current with a world full of customers more than comfortable with the idea of conducting business in an online space.
The art (and science) of marketing has changed rapidly over the last few years and most especially with the growth of online media. And, as supporters of the new and the innovative, we couldn’t be happier!
The ways in which you can market your business are numerous and ever-evolving. From email marketing to online engagement, from brand activations to a website that does the job, marketing has become a full scale action area for any business wanting to be noticed and taken seriously in today’s media-rich world.
In our online world, digital marketing is a must for any small business wanting to get noticed, raise brand awareness, and increase sales. As a small business owner, you probably know this but might think it’s all a little too complicated, time-consuming, or costly to take your business marketing digital.
Your business probably already has a website, leaving you wondering why you would need a new one. However, if it’s older than 3 years, odds are you do. By this time, it’s more than likely to be out of date both in terms of design and content, leaving any visitors with a poor impression and missing the chance to sell your services to your ideal customer.
At Switch, we love learning about new industries and brushing up on our own. And we’re also invested in helping our clients understand the ever-evolving world of digital marketing, starting with online business tool number one – your website.
Think about it – the modern world lives, interacts, and works for the most part online and, to be successful, your business should too. As digital marketing experts, we understand that and are focused on launching our clients’ marketing initiatives into the digital realm in ways best suited to the success of their businesses.
2018 is on its way and we’re excited to start planning a big year of strategies, campaigns and connections! As the experts in all things digital marketing, we’re committed to helping our clients achieve the best possible results through customised digital marketing strategies that work to drive brand awareness and increase sales.
The new year is almost upon us and with that, the time has come to make our resolutions for a better and more prosperous year ahead, in our personal lives and our businesses. When it comes to your business, one smart way to set resolutions is to look at trends and create resolutions that speak to and harness those trends for better business results.
Whether you’ve just started out in digital marketing or are helping a client to get started (or rebooted) online, it will soon become clear to you that a website is a key marketing tool for any business looking to establish their online presence and capture the attention of their target market.
At Switch, we are invested in building meaningful relationships with our clients – we love to help them grow their businesses and care about their success. And if we can keep adding value to their businesses year after year, all the better. That’s why we believe in acknowledging the business we get from our clients (and reminding them that we are there for them as needed).
Heard of ‘website analytics’ or ‘reporting’ but not quite sure what these terms mean or why you should know about them? When it comes to your website, the numbers are more important than you might realise – they can tell us a lot about how your website (and your business) is performing and what is (and isn’t) working in your online space.
We’ve spent quite a bit of time (and copy) on this blog talking about your website as the ultimate content marketing tool. So much more than an online advert for your business, if done right, it can help you connect and engage with your ideal customers over and over again.
Case studies might seem like they belong to the world of dry academics but this is far from the truth. Used correctly, they can be an effective content marketing tool for your business. A case study is a research method that involves an up-close examination of a subject, group, or happening. For business purposes, it’s like an expanded testimonial – highlighting a customer’s need or industry challenge and showing how the business delivered a solution, thereby telling prospective clients what they could gain from the business.
In today’s visual world, content marketing (or inbound marketing as it is also known) is becoming increasingly image-centric and infographics have taken up pride of place as a widely used marketing tool. Simply put, an infographic is a visual representation of content or data. Done right, it can summarise relevant information in an easily digestible format (often including potentially boring statistics) that is great to look at and easy to learn from.
When it comes to using your website as a marketing tool (to draw in new customers and consistently engage with your loyal fans), content marketing is what it’s all about.
Is your business on Facebook? Are you getting the leads you anticipated? While Facebook was primarily established as a personal-social network, it has become increasingly business-focused with businesses advertising and connecting with their clients through their pages and Facebook-specific interventions. If managed properly, Facebook offers another avenue through which to connect with your current and prospective target market.