Growth-driven website design – what does that mean?

Growth-driven website design – what does that mean?

Websites have evolved substantially over the years, moving from electronic brochures to interactive platforms, allowing businesses to connect with their ideal customers. To make an impact on the super-bus space that is the worldwide web, your website needs to do a number of things, including being up to date, responsive and easy to engage. It needs to be powered by growth-driven design.

Whatever your industry, Inbound Marketing works!

Whatever your industry, Inbound Marketing works!

A fundamental change in consumer behaviour has lead to shift in marketing and sales. Gone are the days of relying on television, billboards, newspapers and radio to learn about the latest products or fads. Nowadays, consumers flock to the internet, looking to make more informed buying decisions, and the web provides them with a two-way medium to do so.

5 supercharged lead generation tips for sales people.

5 supercharged lead generation tips for sales people.

So you’re a sales person who wants to increase their sales? What’s new? By now, you have probably realised that you need to generate leads and not just any leads but the right ones who will actually help increase your sales. 

Why HubSpot is simply the best productivity planning tool

Why HubSpot is simply the best productivity planning tool

Struggling with balancing admin and sales tasks? Not sure how to be the most productive in your daily work? It’s simple - the solution is HubSpot. We believe in HubSpot because it truly is the best productivity planning tool.

What is sales enablement? A (super) brief overview.

What is sales enablement? A (super) brief overview.

When it comes to growing your business, you already know that there are many more factors at play than just creating awareness of and selling your products and services. If you want your customers to turn into loyal fans that grow your sales numbers and boost your reputation, you need to invest in a long-term relationship with your most loyal buyers.

Signs that your website needs an upgrade right now.

Signs that your website needs an upgrade right now.

Many people still think of their website as an electronic brochure – a way for potential customers to read all about their business online in the same way as they do in paper form. And while that may be the case for some, the truth is so much bigger – not only should your website be so much more than a brochure, it should be evolve over time.

5 hot tips for better business blogging.

5 hot tips for better business blogging.

For businesses keen to get noticed in the fast-paced, digitally-based world of inbound marketing, blogging is a critical social media activity. Research shows that it can help drive traffic to your website, establish your authority as a thought leader and generate leads.

What is marketing attribution and why does it matter?

It can be difficult for business owners to see the value in certain marketing exercises, especially if they are not working with a long-term strategy or a cohesive plan for marketing to their ideal audience. Measuring the value that marketing initiatives give in terms of a monetary return can be tricky but it’s not impossible and it’s definitely necessary to ensure that a business gets the most out of their marketing spend and effort.

Ways to attract website traffic using online content.

Ways to attract website traffic using online content.

As content marketing experts, we know that generating high quality content is an essential part of a successful marketing strategy. The cold sell is out, giving your clients information that they actually want and can share is in.

Three smart reasons to use content marketing to promote your SME.

Three smart reasons to use content marketing to promote your SME.

You know that marketing your business is a must but SMEs are often hampered in their efforts to connect with their customers by constraints such as budget and time which put options like paid or online advertising out of reach. At the same time, traditional forms of advertising are no longer as effective as they used to be. And cold selling is out… How many ad blockers do you use when you’re online to make sure you’re not forced to read a paid-for advert when surfing the web?