Don’t go it alone – how to pick the right suppliers for the job

Whether it’s a product for your business or an outsourced service like online marketing or a once-off project like designing a new website, at some point in your business, you’re going to have to hire a supplier (or two). No matter how dedicated and multi-talented you are, you might not have the skill or the time to do the work or you might need an expert in a field you don’t know much about.

3 creative ways to get new business

Finding up ways to drum up new business can be challenging but all business owners need to do that to keep their business alive and growing. While there are standard ways to sell (think cold calling, print advertising, referrals), these can only take your business so far. If you really want to grow your business (and who doesn’t?), it’s a good idea to bring new strategies for finding new clients into your marketing plan.

What is SEO and why should your small business care?

SEO – you’ve heard the term and know it’s something to do with your website but do you know what it means and why you need to? Search Engine Optimization can be defined as the process of improving internal and external aspects of a website to increase its organic visibility for search engines. But what does this mean?

What’s a marketing campaign and why do you need one?

With digital tools and media access on the rise, competition among businesses looking to grab the attention of the same audience is rife. While it’s true that it doesn’t matter how great your product is if no one knows you exist, simply advertising (even if you can afford it) won’t ensure your business or brand gets noticed or grows. You need a plan. You need a marketing strategy.