Whether it’s a product for your business or an outsourced service like online marketing or a once-off project like designing a new website, at some point in your business, you’re going to have to hire a supplier (or two). No matter how dedicated and multi-talented you are, you might not have the skill or the time to do the work or you might need an expert in a field you don’t know much about.
Finding up ways to drum up new business can be challenging but all business owners need to do that to keep their business alive and growing. While there are standard ways to sell (think cold calling, print advertising, referrals), these can only take your business so far. If you really want to grow your business (and who doesn’t?), it’s a good idea to bring new strategies for finding new clients into your marketing plan.
Creating a new website? Time to redesign your current one? Start with the homepage. Your homepage is the gateway to your website and the page that is most often visited. Optimise it for attracting customers and it can be a great first step in the online marketing journey to attracting leads to your business.
We’ve recently blogged about why your business needs a blog (and yes, it does!) but not just any blog will do. If you want one that drives business to your website, that helps to get your brand out there, or the sales in, you need a business blog that rocks.
SEO – you’ve heard the term and know it’s something to do with your website but do you know what it means and why you need to? Search Engine Optimization can be defined as the process of improving internal and external aspects of a website to increase its organic visibility for search engines. But what does this mean?
With digital tools and media access on the rise, competition among businesses looking to grab the attention of the same audience is rife. While it’s true that it doesn’t matter how great your product is if no one knows you exist, simply advertising (even if you can afford it) won’t ensure your business or brand gets noticed or grows. You need a plan. You need a marketing strategy.