What is a customer value journey in digital marketing?

Marketing in today’s busy, mostly online, 24/7 world is remarkably different from the cold calling, sales-making style of marketing of a decade ago. If you’re in marketing, you’ll know that one of the most successful forms of marketing today is content marketing – offering relevant, engaging content to clients – the kind of content that makes them want to engage with your brand and your business over and over again.

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Budget cuts? Digital marketing ideas that won’t cost you the earth.

Marketing is an essential business activity – simply put, there’s no point in having an amazing business if no one knows about it so marketing needs to be part of your sales and brand strategy. Having said that, it can sometimes seem that marketing is an expensive undertaking – there are so many elements and potential new costs that getting the best out of your marketing initiatives can be put a strain on your budget.

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Five things you need to know about SEO.

Having an online presence is essential to business success in this internet-driven world. But it’s not enough to just be online – as we’ve touched on in previous posts (read this one if you’re a small business owner), to truly harness the power of digital marketing for your business. 

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Email marketing – why it’s still a must-do for any business.

Today, there are so many ways to connect with your customers online that you sometimes have to choose which would be the best channel (or, we’d say, do that with the help of an expert agency to guide you in creating a digital marketing strategy that’s just right for your business).

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Why you need to outsource your social media content calendar today.

When it comes to business, social media (from Facebook to Twitter to Instagram, and more) has taken on a whole new meaning beyond that of reconnecting with old friends and sharing information. Through multiple channels and apps, it’s a way for businesses to find and connect with potential and established customers, to make their presence felt in the marketplace, and to stay current with a world full of customers more than comfortable with the idea of conducting business in an online space.

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