Online Marketing

Rebranding? Avoid these three (big) no-nos.

Rebranding? Avoid these three (big) no-nos.

Building, maintaining and sharing a strong brand is an essential part of successful marketing and a successful business. As the world changes, a business’ offering, target market, or outlook might also change and, in order to ensure relevance, a rebrand might be necessary.

Five things you need to know about SEO.

Five things you need to know about SEO.

Having an online presence is essential to business success in this internet-driven world. But it’s not enough to just be online – as we’ve touched on in previous posts (read this one if you’re a small business owner), to truly harness the power of digital marketing for your business. 

3 big reasons your business needs a new website

3 big reasons your business needs a new website

Your business probably already has a website, leaving you wondering why you would need a new one. However, if it’s older than 3 years, odds are you do. By this time, it’s more than likely to be out of date both in terms of design and content, leaving any visitors with a poor impression and missing the chance to sell your services to your ideal customer.

Time to go viral? Digital marketing trends to consider in 2018.

Time to go viral? Digital marketing trends to consider in 2018.

Think about it – the modern world lives, interacts, and works for the most part online and, to be successful, your business should too. As digital marketing experts, we understand that and are focused on launching our clients’ marketing initiatives into the digital realm in ways best suited to the success of their businesses.

Five digital marketing resolutions you need to make for 2018.

Five digital marketing resolutions you need to make for 2018.

The new year is almost upon us and with that, the time has come to make our resolutions for a better and more prosperous year ahead, in our personal lives and our businesses. When it comes to your business, one smart way to set resolutions is to look at trends and create resolutions that speak to and harness those trends for better business results.

Ten website terms you need to know.

Ten website terms you need to know.

Whether you’ve just started out in digital marketing or are helping a client to get started (or rebooted) online, it will soon become clear to you that a website is a key marketing tool for any business looking to establish their online presence and capture the attention of their target market.

5 ways to get more business through Facebook.

5 ways to get more business through Facebook.

Is your business on Facebook? Are you getting the leads you anticipated? While Facebook was primarily established as a personal-social network, it has become increasingly business-focused with businesses advertising and connecting with their clients through their pages and Facebook-specific interventions. If managed properly, Facebook offers another avenue through which to connect with your current and prospective target market.

Five creative ways to thank your clients for their business.

Five creative ways to thank your clients for their business.

If you’re a freelance marketing consultant (or any kind of freelancer for that matter), you will work with a range of different clients and on different projects. You’ll also have your favourite clients – those that give you great business and treat you right. And you’ll want to hang onto those and show them that you value their business.

How to work out your ideal client profile. It can be done!

How to work out your ideal client profile. It can be done!

In order for your marketing strategy to work and effectively grow your bottom line, you need to know who you’re talking to, what they want from you, and what you want from them. You need to understand your ideal client. And while this can take time and effort, it’s not an impossible task.

Three more reasons to outsource your marketing to the experts.

Three more reasons to outsource your marketing to the experts.

Marketing is an essential but often neglected part of any business plan. Simply put, it doesn’t matter how brilliant your business or service is if no one knows it exists or if your customer base isn’t made up of loyal fans that chose you above your competitors. So, whether you run a small business or work for a professional organisation in a freelance marketing management position, outsourcing some or all of your marketing needs to experts who know what they’re doing is a great idea.