The new year is almost upon us and with that, the time has come to make our resolutions for a better and more prosperous year ahead, in our personal lives and our businesses. When it comes to your business, one smart way to set resolutions is to look at trends and create resolutions that speak to and harness those trends for better business results.
At Switch, we are invested in building meaningful relationships with our clients – we love to help them grow their businesses and care about their success. And if we can keep adding value to their businesses year after year, all the better. That’s why we believe in acknowledging the business we get from our clients (and reminding them that we are there for them as needed).
Heard of ‘website analytics’ or ‘reporting’ but not quite sure what these terms mean or why you should know about them? When it comes to your website, the numbers are more important than you might realise – they can tell us a lot about how your website (and your business) is performing and what is (and isn’t) working in your online space.
Case studies might seem like they belong to the world of dry academics but this is far from the truth. Used correctly, they can be an effective content marketing tool for your business. A case study is a research method that involves an up-close examination of a subject, group, or happening. For business purposes, it’s like an expanded testimonial – highlighting a customer’s need or industry challenge and showing how the business delivered a solution, thereby telling prospective clients what they could gain from the business.
In today’s visual world, content marketing (or inbound marketing as it is also known) is becoming increasingly image-centric and infographics have taken up pride of place as a widely used marketing tool. Simply put, an infographic is a visual representation of content or data. Done right, it can summarise relevant information in an easily digestible format (often including potentially boring statistics) that is great to look at and easy to learn from.
Research shows that not only is content marketing (also known as inbound marketing) more cost-effective than traditional marketing, it generates higher quality leads that mean less time-wasting and more customers. Content marketing has numerous benefits for your business and, if you have a great website and a marketing plan, you can get started straight away.
So it’s time for a rebrand? Whether you need to move with the times, connect (or re-connect) with your key customers, or reflect growth in a new area for your business, a rebrand can be a necessary and exciting process – one that leaves you with a refreshed look and direction, and, hopefully, increased sales.