Marketing Consulting

Five digital marketing resolutions you need to make for 2018.

Five digital marketing resolutions you need to make for 2018.

The new year is almost upon us and with that, the time has come to make our resolutions for a better and more prosperous year ahead, in our personal lives and our businesses. When it comes to your business, one smart way to set resolutions is to look at trends and create resolutions that speak to and harness those trends for better business results.

Year-end client gift ideas to make sure your brand stands out.

Year-end client gift ideas to make sure your brand stands out.

At Switch, we are invested in building meaningful relationships with our clients – we love to help them grow their businesses and care about their success. And if we can keep adding value to their businesses year after year, all the better. That’s why we believe in acknowledging the business we get from our clients (and reminding them that we are there for them as needed).

Website reporting counts. Here’s why.

Website reporting counts. Here’s why.

Heard of ‘website analytics’ or ‘reporting’ but not quite sure what these terms mean or why you should know about them? When it comes to your website, the numbers are more important than you might realise – they can tell us a lot about how your website (and your business) is performing and what is (and isn’t) working in your online space.

How to effectively use case studies in your marketing.

How to effectively use case studies in your marketing.

Case studies might seem like they belong to the world of dry academics but this is far from the truth. Used correctly, they can be an effective content marketing tool for your business. A case study is a research method that involves an up-close examination of a subject, group, or happening. For business purposes, it’s like an expanded testimonial – highlighting a customer’s need or industry challenge and showing how the business delivered a solution, thereby telling prospective clients what they could gain from the business.

Top tips for creating a kick-ass infographic.

Top tips for creating a kick-ass infographic.

In today’s visual world, content marketing (or inbound marketing as it is also known) is becoming increasingly image-centric and infographics have taken up pride of place as a widely used marketing tool. Simply put, an infographic is a visual representation of content or data. Done right, it can summarise relevant information in an easily digestible format (often including potentially boring statistics) that is great to look at and easy to learn from.

How to work out your ideal client profile. It can be done!

How to work out your ideal client profile. It can be done!

In order for your marketing strategy to work and effectively grow your bottom line, you need to know who you’re talking to, what they want from you, and what you want from them. You need to understand your ideal client. And while this can take time and effort, it’s not an impossible task.

Top tips for stellar content marketing

Top tips for stellar content marketing

Research shows that not only is content marketing (also known as inbound marketing) more cost-effective than traditional marketing, it generates higher quality leads that mean less time-wasting and more customers. Content marketing has numerous benefits for your business and, if you have a great website and a marketing plan, you can get started straight away.

Five ways to use social media to build your brand

Five ways to use social media to build your brand

From work to play, social media is part of our daily lives. When it comes to business, if you want to establish yourself as an authority in your industry, raise your brand’s profile, make more sales, get more followers, or sell more products, you will need to harness the power of social media.

Top tips for a successful rebrand

Top tips for a successful rebrand

So it’s time for a rebrand? Whether you need to move with the times, connect (or re-connect) with your key customers, or reflect growth in a new area for your business, a rebrand can be a necessary and exciting process – one that leaves you with a refreshed look and direction, and, hopefully, increased sales.