Campaigns, landing pages, blogging, SEO, metrics... When it comes to online marketing for your business, you’ll come across a whole vocabulary dedicated to the online activities of getting your brand out there.
And while you’ll have a better grasp of some of these terms than others, one thing’s for certain – they’re all integral to an inbound marketing strategy that works to boost your brand’s profile and encourage sales. But what is inbound marketing and how can it benefit your business?
The power of inbound marketing...
Inbound marketing is the process of using (mainly online) content to attract prospective customers before they are looking to buy your services or products. It is the opposite of outbound (or traditional) marketing that ‘goes out’ with a hard sales message or traditional advertising approach. Inbound marketing doesn’t have to replace outbound marketing – they can work together but, in our online-focused world, the importance of inbound marketing should not be ignored.
By creating a hub out of your website, inbound marketing is one of the most cost-effective ways to turn prospective clients into loyal fans. By creating content that appeals to your ideal customer, you will attract the customers you want to your business and keep them coming back time and again. The idea is to pull people who are searching online towards your business and your brand, to draw them in through the use of relevant, high-quality content.
Here are some examples of how to use inbound marketing tools to speak to your ideal customer
Attract strangers to your website using a blog and social media like Facebook.
Convert visitors to your website into leads using landing pages with compelling calls-to-action and relevant content in exchange for information.
Turn these leads into paying customers through consistent email campaigns and interactions.
Cultivate a culture of customer loyalty over time with consistent communication and engagement, through the use of smart tailored content that sees customers becoming active promoters.
Research shows that not only is inbound marketing more cost-effective than traditional marketing, it generates more and higher quality leads that mean less time-wasting and a higher likelihood of a sale, its success is measurable through online data, and all you need to get started is a solid website and a targeted marketing plan.
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