Why you need to outsource your social media content calendar today.
When it comes to business, social media (from Facebook to Twitter to Instagram, and more) has taken on a whole new meaning beyond that of reconnecting with old friends and sharing information. Through multiple channels and apps, it’s a way for businesses to find and connect with potential and established customers, to make their presence felt in the marketplace, and to stay current with a world full of customers more than comfortable with the idea of conducting business in an online space.
Why we love digital marketing (and why you should too).
The art (and science) of marketing has changed rapidly over the last few years and most especially with the growth of online media. And, as supporters of the new and the innovative, we couldn’t be happier!
Experiential marketing – should your business do it?
The ways in which you can market your business are numerous and ever-evolving. From email marketing to online engagement, from brand activations to a website that does the job, marketing has become a full scale action area for any business wanting to be noticed and taken seriously in today’s media-rich world.
Cost-effective digital marketing for your small business? We’ve got some ideas.
In our online world, digital marketing is a must for any small business wanting to get noticed, raise brand awareness, and increase sales. As a small business owner, you probably know this but might think it’s all a little too complicated, time-consuming, or costly to take your business marketing digital.
3 big reasons your business needs a new website
Your business probably already has a website, leaving you wondering why you would need a new one. However, if it’s older than 3 years, odds are you do. By this time, it’s more than likely to be out of date both in terms of design and content, leaving any visitors with a poor impression and missing the chance to sell your services to your ideal customer.
Ten more website terms you need to know.
At Switch, we love learning about new industries and brushing up on our own. And we’re also invested in helping our clients understand the ever-evolving world of digital marketing, starting with online business tool number one – your website.
Time to go viral? Digital marketing trends to consider in 2018.
Think about it – the modern world lives, interacts, and works for the most part online and, to be successful, your business should too. As digital marketing experts, we understand that and are focused on launching our clients’ marketing initiatives into the digital realm in ways best suited to the success of their businesses.
Three digital marketing resolutions we’re making for 2018.
2018 is on its way and we’re excited to start planning a big year of strategies, campaigns and connections! As the experts in all things digital marketing, we’re committed to helping our clients achieve the best possible results through customised digital marketing strategies that work to drive brand awareness and increase sales.
Five digital marketing resolutions you need to make for 2018.
The new year is almost upon us and with that, the time has come to make our resolutions for a better and more prosperous year ahead, in our personal lives and our businesses. When it comes to your business, one smart way to set resolutions is to look at trends and create resolutions that speak to and harness those trends for better business results.
Ten website terms you need to know.
Whether you’ve just started out in digital marketing or are helping a client to get started (or rebooted) online, it will soon become clear to you that a website is a key marketing tool for any business looking to establish their online presence and capture the attention of their target market.