The art (and science) of marketing has changed rapidly over the last few years and most especially with the growth of online media. And, as supporters of the new and the innovative, we couldn’t be happier!
As an industry, marketing has moved from mass- focused impact marketing to more strategic and tailored approach to connecting brands to audiences (one of our specialities, by the way). One such avenue of this new approach to marketing has been the rapid rise of digital marketing (also known as inbound marketing) which is marketing done in the online space. This is marketing aimed at connecting with the right audience at the right time and being able to measure and quantify that relationship. It’s pretty exciting stuff!
Need convincing? Let us tell you why we love digital marketing and we’re certain you’ll be a convert soon enough.
Three big reasons we love digital marketing
1. Speaking to and with your ideal audience
When it comes to digital marketing, there is no one-size-fits-all approach to advertising or connection campaigns. Rather, online marketing initiatives are aimed at specific target markets, focused on strategic buyer personas, and the result of leveraging real-time data to connect with buyers using the most effective methods for them. Social media advertising, for example, allows digital marketers to identify audiences based on factors such as age, location, education, and engagement preferences. In this way, a much truer (and most likely longer-lasting) connection is established. In addition, effective marketing is no longer just about talking to an audience – it’s about engagement. People want to connect with the brands they buy and feel a part of something bigger than themselves. Digital channels such as social media platforms allow for this kind of interaction, ultimately building stronger company/customer relationships and increasing brand loyalty.
Digital marketing allows for data gathering and analysis to measure and learn from the success of campaigns, the experience of your website, and the reach of your marketing initiatives. If you use online analytics correctly, you can learn loads about your customers (potential and established) and what works (and what doesn’t) when it comes to generating leads. With insight into how your target market behaves, you can optimise every aspect of your marketing strategy for greater success.
Obviously, the bigger your budget, the more you can do with your marketing strategy and aligned campaigns. However, digital marketing allows for quality advertising and engagements even on smaller budgets. With digital marketing, the focus is on quality content – deliver that and you’re on your way to marketing gold. Make it look great and attract your target market and you’re golden. With a budget in place and digital tools at their disposal, digital marketers can determine costs, monitor campaign performance, and adjust plans as required in order to get the best possible results.
Digital marketing is constantly evolving which makes it a dynamic and exciting way to engage with clients and customers. And we love it! Our mission? To harness the power of digital marketing to design and execute marketing strategies that will empower sales with your key buyers. Basically, feet in the door, clicks on your site, long-term clients buying your products and services. All you have to do is tell us what you need from your marketing management and we will help you get there.