When it comes to business, social media (from Facebook to Twitter to Instagram, and more) has taken on a whole new meaning beyond that of reconnecting with old friends and sharing information. Through multiple channels and apps, it’s a way for businesses to find and connect with potential and established customers, to make their presence felt in the marketplace, and to stay current with a world full of customers more than comfortable with the idea of conducting business in an online space.
Having an up-to-date social media presence (with regular posts filled with relevant quality content) takes time, energy, and expertise. And no matter how well you might know your industry, you might not always be best placed to ensure the most effective results from your social media initiatives (or even to put them in place to start with). That’s where an outsourced calendar (and all the management that comes with that) comes in.
Reasons to outsource your social media management:
1. Expertise in the tech and the trends
A professional digital marketing agency (like the team at Switch) will not only take the time to research and understand your industry, they will have an in-depth understanding of how social media technologies work and how best to use them to get your desired results. They will also keep up to speed with the latest in social media marketing trends and align these to your business as required.
2. Strategy, not just daily tasks
When your social media management is part of a bigger digital marketing plan, an outsourced agency can help you to build a marketing strategy that focuses on your target market and on getting leads and generating sales. Social media marketing should not be an isolated activity for your business – to use it right, it needs to be integrated into a bigger marketing strategy to ensure the best possible return on investment.
3. Saving time
Managing a social media channel properly can take many hours throughout the day. Most likely you have neither the time nor the inclination to focus on your social media presence over and above all your other business responsibilities. At the same time, to work effectively, social media marketing needs to undertaken every day, in a regular and precise fashion, to ensure the best results and continued customer engagement. Leaving all this to the experts will free you to focus on the core of your business.
Digital marketing, in all its many forms, offers a number of benefits over traditional marketing, not least being the ability to report on the success of online campaigns and initiatives. Through analytical tools, an agency can track, monitor, and report back on the success of any given project in real time, adjusting as required. This save time and money in the long run and allows the agency to continuously tailor your social media strategy to fit your business needs (in line with some cold, hard numbers).
An outsourced marketing agency can help take your digital marketing strategy to great heights. Want to focus on the business of your business? Want social media management that gets the job done in the best possible way? It’s time to outsource your marketing, digital and all. At Switch, we design and execute marketing strategies (from traditional to digital) with the aim of connecting with and engaging your ideal target market. Just tell us what you need and we’ll custom-make a strategy to fit.
Learn more about the skills at Switch in our Handbook.
SM blurb: Social media management is a business must but it also takes time, energy, and expertise. Read this to learn why it might be time to outsource.