Marketing Management

Three smart reasons to use content marketing to promote your SME.

Three smart reasons to use content marketing to promote your SME.

You know that marketing your business is a must but SMEs are often hampered in their efforts to connect with their customers by constraints such as budget and time which put options like paid or online advertising out of reach. At the same time, traditional forms of advertising are no longer as effective as they used to be. And cold selling is out… How many ad blockers do you use when you’re online to make sure you’re not forced to read a paid-for advert when surfing the web?

Website meta-descriptions – why they matter.

Website meta-descriptions – why they matter.

At Switch, we’re passionate about all things digital, from the backend processes that get your website noticed to the way our clients’ brands show off across various medial channels. And we love sharing what we know with our clients and colleagues in digital marketing.


Still with digital marketing acronyms – add these to your list.

Still with digital marketing acronyms – add these to your list.

And we’re back with some more useful marketing acronyms (see our first list here)! Marketing, like so many specialist industries, has its own vocab and some of it is more user-friendly that others, especially when it comes to the online arena.


Is your website making the most of these cutting-edge design trends?

Is your website making the most of these cutting-edge design trends?

To ensure brand awareness and encourage business success in today’s online world, you need to have a website that’s well-designed, engaging, filled with relevant content, and looks as smooth and sophisticated as it acts.

What is a customer value journey in digital marketing?

What is a customer value journey in digital marketing?

Marketing in today’s busy, mostly online, 24/7 world is remarkably different from the cold calling, sales-making style of marketing of a decade ago. If you’re in marketing, you’ll know that one of the most successful forms of marketing today is content marketing – offering relevant, engaging content to clients – the kind of content that makes them want to engage with your brand and your business over and over again.

Starting out in digital marketing? Acronyms you need to know.

Starting out in digital marketing? Acronyms you need to know.

At Switch, we’re invested in helping our clients and colleagues understand the ever-evolving world of digital marketing. As with any industry, the realm of digital marketing comes with its own jargon and a slew of technical terms – not to mention acronyms.


The benefits of using live chat on your website.

The benefits of using live chat on your website.

As digital marketing experts, we know that your website is one of your most powerful and agile marketing tools. And there are lots of ways for you to make your website work for your business. One of these is using the live chat function (an online web service) on your we

Budget cuts? Digital marketing ideas that won’t cost you the earth.

Budget cuts? Digital marketing ideas that won’t cost you the earth.

Marketing is an essential business activity – simply put, there’s no point in having an amazing business if no one knows about it so marketing needs to be part of your sales and brand strategy. Having said that, it can sometimes seem that marketing is an expensive undertaking – there are so many elements and potential new costs that getting the best out of your marketing initiatives can be put a strain on your budget.

Email marketing – why it’s still a must-do for any business.

Email marketing – why it’s still a must-do for any business.

Today, there are so many ways to connect with your customers online that you sometimes have to choose which would be the best channel (or, we’d say, do that with the help of an expert agency to guide you in creating a digital marketing strategy that’s just right for your business).