Marketing Strategy

Three smart reasons to use content marketing to promote your SME.

Three smart reasons to use content marketing to promote your SME.

You know that marketing your business is a must but SMEs are often hampered in their efforts to connect with their customers by constraints such as budget and time which put options like paid or online advertising out of reach. At the same time, traditional forms of advertising are no longer as effective as they used to be. And cold selling is out… How many ad blockers do you use when you’re online to make sure you’re not forced to read a paid-for advert when surfing the web?

Five smart ways to promote your business on LinkedIn.

Five smart ways to promote your business on LinkedIn.

Did you know that LinkedIn has 332 million members and two new users join every second? As a powerful social media platform, LinkedIn is an excellent way for professionals to connect with each other and for business owners and marketing managers to promote their businesses with target buyers and potential employees.

From Facebook to Instagram... Which social media channels should my business be on?

From Facebook to Instagram... Which social media channels should my business be on?

Social media platforms are everywhere and there are more to choose from and engage with almost every day. We all have our favourites when it comes to personal engagement with the world online but choosing the right social media channel for your business can be a challenging task.

Marketing versus advertising? We break down the difference.

Marketing versus advertising? We break down the difference.

While both marketing and advertising are designed to promote specific products and services to a targeted audience, they are not the same thing. Understanding the difference between these two tools for promoting your business can help increase sales, raise customer awareness, and add to your business’ success.

Website meta-descriptions – why they matter.

Website meta-descriptions – why they matter.

At Switch, we’re passionate about all things digital, from the backend processes that get your website noticed to the way our clients’ brands show off across various medial channels. And we love sharing what we know with our clients and colleagues in digital marketing.


Still with digital marketing acronyms – add these to your list.

Still with digital marketing acronyms – add these to your list.

And we’re back with some more useful marketing acronyms (see our first list here)! Marketing, like so many specialist industries, has its own vocab and some of it is more user-friendly that others, especially when it comes to the online arena.


Is your website making the most of these cutting-edge design trends?

Is your website making the most of these cutting-edge design trends?

To ensure brand awareness and encourage business success in today’s online world, you need to have a website that’s well-designed, engaging, filled with relevant content, and looks as smooth and sophisticated as it acts.

What is a customer value journey in digital marketing?

What is a customer value journey in digital marketing?

Marketing in today’s busy, mostly online, 24/7 world is remarkably different from the cold calling, sales-making style of marketing of a decade ago. If you’re in marketing, you’ll know that one of the most successful forms of marketing today is content marketing – offering relevant, engaging content to clients – the kind of content that makes them want to engage with your brand and your business over and over again.

Starting out in digital marketing? Acronyms you need to know.

Starting out in digital marketing? Acronyms you need to know.

At Switch, we’re invested in helping our clients and colleagues understand the ever-evolving world of digital marketing. As with any industry, the realm of digital marketing comes with its own jargon and a slew of technical terms – not to mention acronyms.


Budget cuts? Digital marketing ideas that won’t cost you the earth.

Budget cuts? Digital marketing ideas that won’t cost you the earth.

Marketing is an essential business activity – simply put, there’s no point in having an amazing business if no one knows about it so marketing needs to be part of your sales and brand strategy. Having said that, it can sometimes seem that marketing is an expensive undertaking – there are so many elements and potential new costs that getting the best out of your marketing initiatives can be put a strain on your budget.