Research shows that not only is content marketing (also known as inbound marketing) more cost-effective than traditional marketing, it generates higher quality leads that mean less time-wasting and more customers. Content marketing has numerous benefits for your business and, if you have a great website and a marketing plan, you can get started straight away.
Are you starting a new business or is it time to refresh your existing company brand? Then it’s time to call in the experts. While you might initially feel that hiring a professional to design (and perhaps manage) your company brand is unnecessary, the opposite is true!
No one knows your business like you do, right? So why would you hire someone to write about it (or for it) when you could just do the job yourself? Many business owners don’t feel that they need the services of a professional copywriter or that their business can afford one. But this might just be a short-sighted view.
Your website might look great on first glance but what is it saying? The truth is, without well-written, engaging content, your website won’t be able to do the job of attracting customers to your business even if it does have the perfect design.
Things change all the time and that’s why even those companies with the strongest brands recognise that to stay relevant, they need to move with the times. This might mean changing up a logo or repositioning their offering – whatever it takes to stay relevant and competitive.