Content Marketing

Content marketing mistakes that could harm your business.

Content marketing mistakes that could harm your business.

As marketing experts, we spend a lot of time sharing what we think are the best ways to create and use content for marketing our clients’ businesses, especially when it comes to inbound marketing – the type of marketing that uses content as part of a digital campaign to grow brand awareness and connect a business with its ideal clients. And we love doing that!

Three best practices for social media marketing.

Three best practices for social media marketing.

If you’re looking to market your business in current and on-trend ways, you cannot afford to miss out the power and presence of social media – a great way to build customer trust and loyalty. But how do you know what to do when it comes to making the most of social media platforms for promoting your businesses and services?

Five smart ways to promote your business on LinkedIn.

Five smart ways to promote your business on LinkedIn.

Did you know that LinkedIn has 332 million members and two new users join every second? As a powerful social media platform, LinkedIn is an excellent way for professionals to connect with each other and for business owners and marketing managers to promote their businesses with target buyers and potential employees.

From Facebook to Instagram... Which social media channels should my business be on?

From Facebook to Instagram... Which social media channels should my business be on?

Social media platforms are everywhere and there are more to choose from and engage with almost every day. We all have our favourites when it comes to personal engagement with the world online but choosing the right social media channel for your business can be a challenging task.

Five things you need to know about SEO.

Five things you need to know about SEO.

Having an online presence is essential to business success in this internet-driven world. But it’s not enough to just be online – as we’ve touched on in previous posts (read this one if you’re a small business owner), to truly harness the power of digital marketing for your business. 

Top tips for stellar content marketing

Top tips for stellar content marketing

Research shows that not only is content marketing (also known as inbound marketing) more cost-effective than traditional marketing, it generates higher quality leads that mean less time-wasting and more customers. Content marketing has numerous benefits for your business and, if you have a great website and a marketing plan, you can get started straight away.

What is SEO and why should your small business care?

What is SEO and why should your small business care?

SEO – you’ve heard the term and know it’s something to do with your website but do you know what it means and why you need to? Search Engine Optimization can be defined as the process of improving internal and external aspects of a website to increase its organic visibility for search engines. But what does this mean?

Why your business will benefit from professional copywriting

Why your business will benefit from professional copywriting

No one knows your business like you do, right? So why would you hire someone to write about it (or for it) when you could just do the job yourself? Many business owners don’t feel that they need the services of a professional copywriter or that their business can afford one. But this might just be a short-sighted view.

Creating Your Online Presence

Creating Your Online Presence

In our last blog it is transparent that having a strong online presence is a crucial component of a marketing strategy since much of the business world now revolves around being online, no matter how big or how small. Consumers not only make purchases online, but they also read reviews and and look for information online about companies they are deciding to purchase from.