In our last blog it is transparent that having a strong online presence is a crucial component of a marketing strategy since much of the business world now revolves around being online, no matter how big or how small. Consumers not only make purchases online, but they also read reviews and and look for information online about companies they are deciding to purchase from.
Creating an online presence may seem a bit of a difficult task to complete. However, taking your creative practice online is an exciting and interactive way to promote it, whilst you still need to carefully consider what works best for your business.
HERE ARE 5 SIMPLE WAYS TO CREATE YOUR ONLINE PRESENCE:
1. CREATE A PLAN
Make sure that you know the direction you want your business to direct before creating your online presence. Create business goals and marketing strategies that you can monitor, record and track. By doing this you are simply creating a guideline and checklist you can look back at and see that you've accomplished what you wanted to with your business.
2. CREATE VALUABLE CONTENT
Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your consumers. The success of your website is determined primarily by its content. All other components of your website provide a secondary support role. The key to a successful website is having clear, relevant and keyword-rich content that delivers the right message.
3. CREATE YOUR SOCIAL MEDIA PRESENCE
The staggering amount of social media sites available may make you feel out of sync; so the best thing you can do is research where your target market is and spend time building up those sites first. Make sure that you are regularly publishing content on those social media pages. Promote your website by publishing blog posts, ebooks, buying guides, testimonials, and other interesting content to your social media accounts, and watch your search engine rankings grow.
Sitting behind your website and not being "human'' wouldn't do much for you. Become interactive and engage with your audience online by commenting on reviews and thanking them for their feedback. Don't be a techno-bot, keep it personal.
5. TRACK YOUR PERFORMANCE
There are several tools available online that can help you track your performance. Tracking your importance is vital in determining whether you are on track with your business goals and whether your marketing strategies are working.
Creating your online presence through content marketing, social media marketing and website design affects your overall online credibility.