Thinking about starting a business blog but not sure if you should?
Here are 5 reasons why you should include it in your online marketing strategy right now:
1. Creating website awareness:
There’s no point to a great website if you don’t have any visitors. Blogging is a way to drive traffic to your website through insightful content. When you blog, you put your website out there for potential new visitors, adding an indexed page to your site and giving it another chance to come up in internet searches.
2. Increasing your SEO:
As above, fresh content drives traffic to your website, pushing it up in search engine results. To ensure relevant search results, make sure to use the keywords and topics that you want associated with your business.
3. Converting visitors to leads:
Design your blogs to include calls-to-action and you will create the opportunity for any new readers or website visitors to become new clients. Link these calls-to-actions to content you are willing to give away or share e.g. white papers, special offers, free webinars etc. Offer this content in exchange for information and you have a potential client on your hands.
4. Establishing your expert status:
Generate exciting, informative content on your blog and you can quickly establish yourself as an expert and industry leader. What better way to show off your expertise than to explain to people what you’ve learnt and what you do, and how these things can help them? Some of the most effective business blogs are those that answer common client questions while marketing the business’ services and skills. These blogs educate your client, encouraging them to trust you and do business with you.
5. Upping your social media presence:
When you blog, your followers can share that content on social media networks like Facebook, Twitter, and LinkedIn. This boosts your social media profile and exposes your business to a much larger pool of potential new clients than the traditional database. In a world dominated by social media, blogging offers a chance to interact with your clients directly and immediately, and in a space most people value and use often.
Blogging is a great way to share your expertise and knowledge with your client base while targeting your ideal customer and improving customer relations.
Want to blog but need help with setting up a business blog, content generation, and/or an online marketing strategy that gets the job done?
Work with us – we’re marketing consultants dedicated to the success of small businesses just like yours!