Used right, Facebook can be a wonderful (and cost-effective) marketing tool for your business. Want to know if it’s right for you? Read this.
In today’s post, we’re going to suggest ways in which you can improve the way in which you market your business (and ultimately generate sales) through the use of Facebook Ads. Unlike some other forms of online marketing, including your Facebook feed, Facebook ads cost money so you’ll want to use them as effectively as possible to ensure the best possible ROI for your efforts.
Ways to get the most out of your Facebook Ads
1. Grab them with a headline
Research shows that more people share a post based on the headline alone than actually read the post itself. In the mass of info coming users way on their Facebook feed every day, one of the best ways to get the most out of Facebook Ads is with an attention-grabbing headline. Key guidelines? Be specific and precise, used action-orientated words, and emphasise the benefits of your product or service.
2. Give them something to look at
Interesting (and preferably interactive) visual imagery can be a powerful draw card. When creating your advert, make sure you use relevant, strong images that show what your advert is all about and speak to your target audience. And make sure the design of your advert is high quality and professional.
3. Take it to the next level with video
Facebook video content is leading the market when it comes to online customer engagement and conversion – at the end of 2017, over 100 million hours of video was watched online every single day. And that number’s just growing. So, if you’re going to use Facebook Ads, consider using video to grow your fan numbers and potential leads.
4. Get on the round-about with carousel adverts
Carousel adverts (those that use more than one slide) get 10 times more clicks than static adverts. That’s a lot more exposure! Create a story, introduce your latest product range, or highlight the benefits of your service in a “mini-presentation”. Keep it short, clear, and consistent. And make your first slide your best one.
5. Give them something to rave about
A special deal or exclusive offer can go a long way to getting your users to engage with your advert. Free trial period? Two-for-one deal? Limited offer for those in the know? Promote something your customers actually want and tell them why they need it.
Bonus tip – don’t forget about your landing page. Getting your potential client to click on your advert is only half the battle won. You need them to get to your landing page and get them to stay. And you will only have a few seconds to make that happen so your landing page better be functional and impactful.
In the right hands, digital marketing can be a powerful way to get your business out there and to generate leads and drive sales. That’s why we’re such great fans. Don’t have time for digital marketing management or to fully engage with digital marketing strategies designed to grow your business? Let us have at it! From once-off projects like refreshing your website to creating a long-term marketing campaign strategy through our retainers, our dream team of marketing consultants can help you grow your business quickly and in the most cost-effective way possible.