Social Media Marketing

Three best practices for social media marketing.

Three best practices for social media marketing.

If you’re looking to market your business in current and on-trend ways, you cannot afford to miss out the power and presence of social media – a great way to build customer trust and loyalty. But how do you know what to do when it comes to making the most of social media platforms for promoting your businesses and services?

Five smart ways to promote your business on LinkedIn.

Five smart ways to promote your business on LinkedIn.

Did you know that LinkedIn has 332 million members and two new users join every second? As a powerful social media platform, LinkedIn is an excellent way for professionals to connect with each other and for business owners and marketing managers to promote their businesses with target buyers and potential employees.

From Facebook to Instagram... Which social media channels should my business be on?

From Facebook to Instagram... Which social media channels should my business be on?

Social media platforms are everywhere and there are more to choose from and engage with almost every day. We all have our favourites when it comes to personal engagement with the world online but choosing the right social media channel for your business can be a challenging task.

Why you need to outsource your social media content calendar today.

Why you need to outsource your social media content calendar today.

When it comes to business, social media (from Facebook to Twitter to Instagram, and more) has taken on a whole new meaning beyond that of reconnecting with old friends and sharing information. Through multiple channels and apps, it’s a way for businesses to find and connect with potential and established customers, to make their presence felt in the marketplace, and to stay current with a world full of customers more than comfortable with the idea of conducting business in an online space.

Cost-effective digital marketing for your small business? We’ve got some ideas.

Cost-effective digital marketing for your small business? We’ve got some ideas.

In our online world, digital marketing is a must for any small business wanting to get noticed, raise brand awareness, and increase sales. As a small business owner, you probably know this but might think it’s all a little too complicated, time-consuming, or costly to take your business marketing digital.

Ten more website terms you need to know.

Ten more website terms you need to know.

At Switch, we love learning about new industries and brushing up on our own. And we’re also invested in helping our clients understand the ever-evolving world of digital marketing, starting with online business tool number one – your website.

Time to go viral? Digital marketing trends to consider in 2018.

Time to go viral? Digital marketing trends to consider in 2018.

Think about it – the modern world lives, interacts, and works for the most part online and, to be successful, your business should too. As digital marketing experts, we understand that and are focused on launching our clients’ marketing initiatives into the digital realm in ways best suited to the success of their businesses.

Three digital marketing resolutions we’re making for 2018.

Three digital marketing resolutions we’re making for 2018.

2018 is on its way and we’re excited to start planning a big year of strategies, campaigns and connections! As the experts in all things digital marketing, we’re committed to helping our clients achieve the best possible results through customised digital marketing strategies that work to drive brand awareness and increase sales.

Making the most of video on your website. Here’s how.

Making the most of video on your website. Here’s how.

We’ve spent quite a bit of time (and copy) on this blog talking about your website as the ultimate content marketing tool. So much more than an online advert for your business, if done right, it can help you connect and engage with your ideal customers over and over again.

5 ways to get more business through Facebook.

5 ways to get more business through Facebook.

Is your business on Facebook? Are you getting the leads you anticipated? While Facebook was primarily established as a personal-social network, it has become increasingly business-focused with businesses advertising and connecting with their clients through their pages and Facebook-specific interventions. If managed properly, Facebook offers another avenue through which to connect with your current and prospective target market.