Employee-led lead generation. Here’s how it works.
Research shows that in a world with hundreds of choices (most of them just a click away), consumers are much more likely to buy (up to 50%!) to buy on the recommendation of someone they know. So, it’s safe to say that leads are no longer just the concern of your Sales team – each member of your business has the potential to bring in first-grade leads – you just need to find ways to encourage your team to do so.
Three (more) ways to make the most of your lead capture landing page.
Landing pages are an important part of making your website an effective sales tool. Created just right, they can be used to gather relevant information about your target market, as revealed by visitors to your website, and help you make better, more impactful sales.
Three ways to make the most of your lead capture landing page.
A landing page is a landing page is a landing page, right? Not so! While definitions might blur and landing pages might serve more than one function (sales, lead capture, splash page etc.), there are different types of this super-important aspect of any website that you can use to attract new customers and connect with loyal fans.
Three lead-generating strategies your website should be using right now.
You know that to get the most out of your website, it needs to be reviewed and updated on a regular basis. And, if you want it to help grow your sales, it also needs to be responsive and powered by growth-driven design. If so, you’re ahead of the curve but, with the number of websites out there (as of today, that’s 1.5 billion!), there is always something new to learn (and to do)…
Growth-driven website design – what does that mean?
Websites have evolved substantially over the years, moving from electronic brochures to interactive platforms, allowing businesses to connect with their ideal customers. To make an impact on the super-bus space that is the worldwide web, your website needs to do a number of things, including being up to date, responsive and easy to engage. It needs to be powered by growth-driven design.
Whatever your industry, Inbound Marketing works!
A fundamental change in consumer behaviour has lead to shift in marketing and sales. Gone are the days of relying on television, billboards, newspapers and radio to learn about the latest products or fads. Nowadays, consumers flock to the internet, looking to make more informed buying decisions, and the web provides them with a two-way medium to do so.
5 supercharged lead generation tips for sales people.
So you’re a sales person who wants to increase their sales? What’s new? By now, you have probably realised that you need to generate leads and not just any leads but the right ones who will actually help increase your sales.
Why HubSpot is simply the best productivity planning tool
Struggling with balancing admin and sales tasks? Not sure how to be the most productive in your daily work? It’s simple - the solution is HubSpot. We believe in HubSpot because it truly is the best productivity planning tool.
What is sales enablement? A (super) brief overview.
When it comes to growing your business, you already know that there are many more factors at play than just creating awareness of and selling your products and services. If you want your customers to turn into loyal fans that grow your sales numbers and boost your reputation, you need to invest in a long-term relationship with your most loyal buyers.
Signs that your website needs an upgrade right now.
Many people still think of their website as an electronic brochure – a way for potential customers to read all about their business online in the same way as they do in paper form. And while that may be the case for some, the truth is so much bigger – not only should your website be so much more than a brochure, it should be evolve over time.