Research shows that in a world with hundreds of choices (most of them just a click away), consumers are much more likely to buy (up to 50%!) to buy on the recommendation of someone they know. So, it’s safe to say that leads are no longer just the concern of your Sales team – each member of your business has the potential to bring in first-grade leads – you just need to find ways to encourage your team to do so.
A landing page is a landing page is a landing page, right? Not so! While definitions might blur and landing pages might serve more than one function (sales, lead capture, splash page etc.), there are different types of this super-important aspect of any website that you can use to attract new customers and connect with loyal fans.
Research shows when Sales and Marketing work together, the results include better leads, a smoother conversion process, increased profits and increased growth. This is because when these two teams work together, they raise a shared and consistent awareness of your business’ brand, product offering and client service position that helps customers to trust and engage with what your business has to offer.
You know that to get the most out of your website, it needs to be reviewed and updated on a regular basis. And, if you want it to help grow your sales, it also needs to be responsive and powered by growth-driven design. If so, you’re ahead of the curve but, with the number of websites out there (as of today, that’s 1.5 billion!), there is always something new to learn (and to do)…
Want better quality leads, more often?
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So you’re a sales person or business owner who wants to increase their sales? By now, you have probably realised that you need to generate leads. But not just any leads – the kind of leads that will actually help increase your sales.
In today’s world of inbound marketing, cold calls (and cold leads) are not the most effective way to land sales. In many cases, they simply end up annoying prospective leads rather than attracting them. What you need are good quality, keen to connect leads. The kind of lead encouraged by an inbound approach.
Websites have evolved substantially over the years, moving from electronic brochures to interactive platforms, allowing businesses to connect with their ideal customers. To make an impact on the super-bus space that is the worldwide web, your website needs to do a number of things, including being up to date, responsive and easy to engage. It needs to be powered by growth-driven design.
A fundamental change in consumer behaviour has lead to shift in marketing and sales. Gone are the days of relying on television, billboards, newspapers and radio to learn about the latest products or fads. Nowadays, consumers flock to the internet, looking to make more informed buying decisions, and the web provides them with a two-way medium to do so.