You know that to get the most out of your website, it needs to be reviewed and updated on a regular basis. And, if you want it to help grow your sales, it also needs to be responsive and powered by growth-driven design. If so, you’re ahead of the curve but, with the number of websites out there (as of today, that’s 1.5 billion!), there is always something new to learn (and to do)…
If you are using your website as the ultimate marketing tool, it can’t be a once-off development and design job – it has to be an ongoing project. Developing and maintaining your website for the purposes of lead generation (targeting and connecting with your ideal customers) takes time and expertise, and there are a number of different ways to approach this aspect of your business on your website. Today, let’s look at the three lead-generating elements your website should be using right now.
Does your website make use of the following lead gen strategies?
1. Max out on the popular pages
Do you know where most of the visitors to your site land? What pages they spend the most time on? What they are looking for when they linger on certain blog posts on your site, rather than others? We’ve said it before – reporting counts (and you can read more about that here). Once you know, think about how you can improve those pages with Call to Action (CTA) buttons and offers that either give your visitors more relevant or useful information or give them an opportunity to connect with you through contact forms sitting on those pages.
2. Ensure your CTAs are action-worthy
On the topic of CTAs, you probably have these on your website already but are they doing the best possible job? Use contrasting colors, eye-catching sizes and fonts, make them slide and definitely make sure the copy is noteworthy and enticing. The aim? Your visitor must want to click the button and move to the next step.
3. Make your thank you count
Your landing pages, CTAs and contact forms are all up and running but what do your thank you pages look like? The thank you page is often overlooked or made into a simple “thanks for giving us your details” message. That’s fine (and good manners) but there’s so much more you could be doing with these pages. Increase the power of your thank you page by including links to download offers, social sharing buttons or even further links to topics of interest or other offers. Keep the conversation and the connection flowing.
Lead generation is a major part of what your website can do to help your business grow but it’s not as simple as throwing a “click-for-more” button into the middle of a service description or having a sign-up banner on your home page. As part of a bigger inbound marketing strategy, digital lead generation that is effective and sustainable takes strategic intervention – a plan executed in line with your business growth goals and connected to the needs and wants of your customers.