digital marketing strategy

Three big marketing challenges for SMEs today.

Three big marketing challenges for SMEs today.

Owning your own small or medium-sized business can be rewarding, exciting and frustrating. There’s so much to do every day and so many areas of your business that require your attention and input. As a small business ourselves, we understand that!

Content marketing mistakes that could harm your business.

Content marketing mistakes that could harm your business.

As marketing experts, we spend a lot of time sharing what we think are the best ways to create and use content for marketing our clients’ businesses, especially when it comes to inbound marketing – the type of marketing that uses content as part of a digital campaign to grow brand awareness and connect a business with its ideal clients. And we love doing that!

Three best practices for social media marketing.

Three best practices for social media marketing.

If you’re looking to market your business in current and on-trend ways, you cannot afford to miss out the power and presence of social media – a great way to build customer trust and loyalty. But how do you know what to do when it comes to making the most of social media platforms for promoting your businesses and services?

Five smart ways to promote your business on LinkedIn.

Five smart ways to promote your business on LinkedIn.

Did you know that LinkedIn has 332 million members and two new users join every second? As a powerful social media platform, LinkedIn is an excellent way for professionals to connect with each other and for business owners and marketing managers to promote their businesses with target buyers and potential employees.

Rebranding? Avoid these three (big) no-nos.

Rebranding? Avoid these three (big) no-nos.

Building, maintaining and sharing a strong brand is an essential part of successful marketing and a successful business. As the world changes, a business’ offering, target market, or outlook might also change and, in order to ensure relevance, a rebrand might be necessary.

Five snappy tips for using Instagram for business marketing.

Five snappy tips for using Instagram for business marketing.

For most successful businesses, digital (and especially social media) channels have become an important part of an integrated and effective marketing strategy. From Facebook to LinkedIn, mastering the art of digital marketing is a must for businesses wanting to grow their brand awareness and boost their sales. And, as a blossoming social media channel, Instagram has the potential to do just that.