At Switch, we love learning about new industries and brushing up on our own. And we’re also invested in helping our clients understand the ever-evolving world of digital marketing, starting with online business tool number one – your website.
Heard of ‘website analytics’ or ‘reporting’ but not quite sure what these terms mean or why you should know about them? When it comes to your website, the numbers are more important than you might realise – they can tell us a lot about how your website (and your business) is performing and what is (and isn’t) working in your online space.
Is your business on Facebook? Are you getting the leads you anticipated? While Facebook was primarily established as a personal-social network, it has become increasingly business-focused with businesses advertising and connecting with their clients through their pages and Facebook-specific interventions. If managed properly, Facebook offers another avenue through which to connect with your current and prospective target market.
Creating a new website? Time to redesign your current one? Start with the homepage. Your homepage is the gateway to your website and the page that is most often visited. Optimise it for attracting customers and it can be a great first step in the online marketing journey to attracting leads to your business.
There are a few things to consider when beginning the journey of Online Marketing. central to your. A Great marketing agency digs deeper into who you are as a company and creates inspiring ways to demonstrate that throughout your Online Strategy, so that you have a comprehensive feel in your communications.