Budget cuts? Digital marketing ideas that won’t cost you the earth.
Marketing is an essential business activity – simply put, there’s no point in having an amazing business if no one knows about it so marketing needs to be part of your sales and brand strategy. Having said that, it can sometimes seem that marketing is an expensive undertaking – there are so many elements and potential new costs that getting the best out of your marketing initiatives can be put a strain on your budget.
Five things you need to know about SEO.
Having an online presence is essential to business success in this internet-driven world. But it’s not enough to just be online – as we’ve touched on in previous posts (read this one if you’re a small business owner), to truly harness the power of digital marketing for your business.
Email marketing – why it’s still a must-do for any business.
Today, there are so many ways to connect with your customers online that you sometimes have to choose which would be the best channel (or, we’d say, do that with the help of an expert agency to guide you in creating a digital marketing strategy that’s just right for your business).
Why you need to outsource your social media content calendar today.
When it comes to business, social media (from Facebook to Twitter to Instagram, and more) has taken on a whole new meaning beyond that of reconnecting with old friends and sharing information. Through multiple channels and apps, it’s a way for businesses to find and connect with potential and established customers, to make their presence felt in the marketplace, and to stay current with a world full of customers more than comfortable with the idea of conducting business in an online space.
Why we love digital marketing (and why you should too).
The art (and science) of marketing has changed rapidly over the last few years and most especially with the growth of online media. And, as supporters of the new and the innovative, we couldn’t be happier!
Experiential marketing – should your business do it?
The ways in which you can market your business are numerous and ever-evolving. From email marketing to online engagement, from brand activations to a website that does the job, marketing has become a full scale action area for any business wanting to be noticed and taken seriously in today’s media-rich world.
Cost-effective digital marketing for your small business? We’ve got some ideas.
In our online world, digital marketing is a must for any small business wanting to get noticed, raise brand awareness, and increase sales. As a small business owner, you probably know this but might think it’s all a little too complicated, time-consuming, or costly to take your business marketing digital.
3 big reasons your business needs a new website
Your business probably already has a website, leaving you wondering why you would need a new one. However, if it’s older than 3 years, odds are you do. By this time, it’s more than likely to be out of date both in terms of design and content, leaving any visitors with a poor impression and missing the chance to sell your services to your ideal customer.
Ten more website terms you need to know.
At Switch, we love learning about new industries and brushing up on our own. And we’re also invested in helping our clients understand the ever-evolving world of digital marketing, starting with online business tool number one – your website.
Time to go viral? Digital marketing trends to consider in 2018.
Think about it – the modern world lives, interacts, and works for the most part online and, to be successful, your business should too. As digital marketing experts, we understand that and are focused on launching our clients’ marketing initiatives into the digital realm in ways best suited to the success of their businesses.