Landing pages are an important part of making your website an effective sales tool. Created just right, they can be used to gather relevant information about your target market, as revealed by visitors to your website, and help you make better, more impactful sales.
A landing page is a landing page is a landing page, right? Not so! While definitions might blur and landing pages might serve more than one function (sales, lead capture, splash page etc.), there are different types of this super-important aspect of any website that you can use to attract new customers and connect with loyal fans.
You know that to get the most out of your website, it needs to be reviewed and updated on a regular basis. And, if you want it to help grow your sales, it also needs to be responsive and powered by growth-driven design. If so, you’re ahead of the curve but, with the number of websites out there (as of today, that’s 1.5 billion!), there is always something new to learn (and to do)…
Websites have evolved substantially over the years, moving from electronic brochures to interactive platforms, allowing businesses to connect with their ideal customers. To make an impact on the super-bus space that is the worldwide web, your website needs to do a number of things, including being up to date, responsive and easy to engage. It needs to be powered by growth-driven design.