How to Unlock the Power of Blogging
You cannot detach great Web Presence from the discipline of blogging. No matter how hard you try, your website will only gain differentiation from how you drive home your unique services and products and how you instill trust and credibility with your customers. Without it, you just look like a glorified sales rep. Nice and polished, but lacking substance that makes you relatable.
There are two main forms of blogging; personal use and business blogs. The former is really the ways of old. Even though the original bloggers (OBs?) were first on the scene, they were always personal bloggers. This meant that their purpose generally was for the gain of a leading voice. This is still true today.
Personal Blogs vs Blogging for Business
The 'personal blog' is more of a journalist vibe.