Understanding the Fundametals of Your Marketing Agency
At times, it may be difficult to get a true grasp of what your marketing department does - especially if you use an outsourced agency. It is at the face of it a mere perspective issue that forces the business vision to align with personal limitations. This perspective is usually a reflective outlook, as opposed to a prospective one.
The trouble is, a reflective perspective also brings across weaknesses, faults and limitations, which in turn force owners to steer their businesses away from those areas and those profit sectors. A prospective view of your business offers awareness of opportunities and strengths that can make your business hugely successful. I digress, however and I'll tackle this in another post.
Mostly this disconnect occurs when a business owner uncovers a need in their everyday systems and decides to look for solutions to address that need. In fact, this is fundamental and usually heads through a spiral of compartmentalised decisions that lead to fragmented results and potentially ambiguous returns. There's no shame in finding outside sources to assist in the growth of your business and there's plenty of reward for choosing the right agencies to partner with your brand and take the next steps forward.
The Switch Technique
Our core philosophy is to mould the marketing needs of a business around its brand identity. We like to look at how a person resonates with their brand. We make the way it looks match the way it sounds and the way it appears match its purpose and style. We've written about this before, so we won't beat a dead horse.
The basics about this method is to really attach the person behind the brand and allow the brand to grow, as we well know that's what healthy things do. While most people come our way for the products we release, (like a kick-ass website) what we're really out to do is make a website design that works for your company. What I mean to say, is we want to send your customers the right, consistent and valuable information they need to hear. So while anyone can sell you a website, we provide the service of website design that works - a long - term relationship where there is active management happening in your online presence. Including how it connects with your social channels like LinkedIn, Facebook and Twitter.
Does that hit hope with you and your desire for your business and online strategy? Send me an email or visit our contact page and let's get started on actually getting value from your website.