Social Media done the right way
The world is in a Social Media craze and it's time you sought the right advice when you get involved.
According to Ballito News there are too many Social Media experts around today and we couldn't agree with this more. We encounter businesses everyday that have been given the worst advice possible when it comes to Social Media and they have paid lots of money for bad advice.
Ballito News offers some great advice:
What can do you to help protect yourself? If you've considering using a ‘social media expert’ ask them the following and see how they fair:
- For a list of clients they look after
- Proof that they’ve grown their social media presence – and not with the same group of friends for each one, but rather quality focused growth
- How are they managing their own brands
- If it seems too good to be true, it is. Ask to see a breakdown of how many local people (in your market) they have following them.
- It is smells fishy….it's fish. Trust your gut and stay away
Switch Marketing doesn't consider itself a Social Media expert for many reasons, but the most important is that we consider ourselves a holistic marketing solution. We look and the whole of marketing and give advice based on the best solution overall for the client.
Make no mistake: we think Social Media is a powerful tool
However, there has to be a purpose for using Facebook, Twitter or LinkedIn. Each network has a specific way of being used and people use those networks for different reasons. You have to be clear about what you want to achieve by being there. If you want to learn more, Switch Marketing offers Social Media Training for companies that want to positively impact their brand.
The other think about Social Media is that no matter what anyone tells you it is hard work and takes time. Switch Marketing has been consulting Food Matters for over 2 years on their Facebook page, at times they felt like quitting as the growth was slow but they have started gaining traction for all the right reasons.
It is easy to create a Facebook page and buy likes, (yes you can actually buy likes on Facebook and Twitter) but that gives a false sense of success and it is meaningless if you are not talking to your customers.
Switch Marketing has purchased Twitter followers as a trial (years ago!) and we regret ever partaking in the experiment. Don't get caught paying for "fake followers". It is a direct reflection of your business and will hurt your brand image.
We're all about doing the right thing for the client; offering our clients the best advice in every situation. We're making strides in the new age of marketing and our clients come first.
How about you? Have any experience with so-called "Social Media" Experts? Leave a comment below and join the conversation!