OMO Liquid, Just one small cap is enough!

Unilever released this advert in South Africa a few weeks ago.

The advert itself is nothing special but what has been amazing is that the video has become a talking point around South Africa.

The great bit of marketing is that the message is memorable! It might have happened for the wrong reason but it has been very effective. It is so important to make the message memorable when doing advertising.

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