Air New Zealand do some great Marketing
Air New Zealand have started preparing for the Rugby World Cup in 2011 and have been doing some excellent marketing.
Here is a safety video that they made which I think is just brilliant. They get to the point, make it fun and include some real hero from New Zealand. I think it is the only safety video I have watch from start to finish and more than one.
Southwest in America made a response video to try join in the viral marketing Air New Zealand got. Unfortunately Southwest didn't think to well about there response. In fact it was so bad I am not even posting it here.