Marketing 101

People think marketing is advertising... It is not! Advertising is a small part of marketing as you will see later in this post.


I also hear people say they are in sales and marketing. What is that? Sales once again is a small part of marketing. That is a like a bookkeeper saying that they are an accountant.


With that out the way, here is my definition of marketing.


Marketing is the art and the science of attracting and retaining profitable customers over time.


That sounds confusing but here is the basics of marketing.


Everything is about the customer!! Then we consider 4 aspects that affect the customer and their buying.


They are: Product, Price, Place and Promotion.


Here is a diagram that helps with the .



I'll go through each of these aspect in the coming weeks and explain them in a bit more detail.


Just so you know: Sales and Advertising are a part of promotion!

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