You know that marketing your business is a must but SMEs are often hampered in their efforts to connect with their customers by constraints such as budget and time which put options like paid or online advertising out of reach. At the same time, traditional forms of advertising are no longer as effective as they used to be. And cold selling is out… How many ad blockers do you use when you’re online to make sure you’re not forced to read a paid-for advert when surfing the web?
As marketing experts, we spend a lot of time sharing what we think are the best ways to create and use content for marketing our clients’ businesses, especially when it comes to inbound marketing – the type of marketing that uses content as part of a digital campaign to grow brand awareness and connect a business with its ideal clients. And we love doing that!
If you’re looking to market your business in current and on-trend ways, you cannot afford to miss out the power and presence of social media – a great way to build customer trust and loyalty. But how do you know what to do when it comes to making the most of social media platforms for promoting your businesses and services?
Did you know that LinkedIn has 332 million members and two new users join every second? As a powerful social media platform, LinkedIn is an excellent way for professionals to connect with each other and for business owners and marketing managers to promote their businesses with target buyers and potential employees.
Building, maintaining and sharing a strong brand is an essential part of successful marketing and a successful business. As the world changes, a business’ offering, target market, or outlook might also change and, in order to ensure relevance, a rebrand might be necessary.
While both marketing and advertising are designed to promote specific products and services to a targeted audience, they are not the same thing. Understanding the difference between these two tools for promoting your business can help increase sales, raise customer awareness, and add to your business’ success.
Your brand is a living, evolving part of your business. It’s the way in which you present your company and your value to the world (read more about the importance of a re-brand here). Factors such as company culture, imagery, even the colour of your logo, have a major impact on how your brand is perceived by your current and prospective customers.
For most successful businesses, digital (and especially social media) channels have become an important part of an integrated and effective marketing strategy. From Facebook to LinkedIn, mastering the art of digital marketing is a must for businesses wanting to grow their brand awareness and boost their sales. And, as a blossoming social media channel, Instagram has the potential to do just that.