Your brand is a living, evolving part of your business. It’s the way in which you present your company and your value to the world (read more about the importance of a re-brand here). Factors such as company culture, imagery, even the colour of your logo, have a major impact on how your brand is perceived by your current and prospective customers.Read More
For most successful businesses, digital (and especially social media) channels have become an important part of an integrated and effective marketing strategy. From Facebook to LinkedIn, mastering the art of digital marketing is a must for businesses wanting to grow their brand awareness and boost their sales. And, as a blossoming social media channel, Instagram has the potential to do just that.Read More
At Switch, we’re passionate about all things digital, from the backend processes that get your website noticed to the way our clients’ brands show off across various medial channels. And we love sharing what we know with our clients and colleagues in digital marketing.
To ensure brand awareness and encourage business success in today’s online world, you need to have a website that’s well-designed, engaging, filled with relevant content, and looks as smooth and sophisticated as it acts.Read More
Marketing in today’s busy, mostly online, 24/7 world is remarkably different from the cold calling, sales-making style of marketing of a decade ago. If you’re in marketing, you’ll know that one of the most successful forms of marketing today is content marketing – offering relevant, engaging content to clients – the kind of content that makes them want to engage with your brand and your business over and over again.Read More
At Switch, we’re invested in helping our clients and colleagues understand the ever-evolving world of digital marketing. As with any industry, the realm of digital marketing comes with its own jargon and a slew of technical terms – not to mention acronyms.
As digital marketing experts, we know that your website is one of your most powerful and agile marketing tools. And there are lots of ways for you to make your website work for your business. One of these is using the live chat function (an online web service) on your weRead More
Marketing is an essential business activity – simply put, there’s no point in having an amazing business if no one knows about it so marketing needs to be part of your sales and brand strategy. Having said that, it can sometimes seem that marketing is an expensive undertaking – there are so many elements and potential new costs that getting the best out of your marketing initiatives can be put a strain on your budget.Read More