MARKETING CAMPAIGN PLANNING
The key to brilliant digital marketing is creating (and sharing) targeted content. Your website is built on your content, and your clients are looking for content that makes their lives better, not the hard sell. Building top-notch content offers that are extremely useful for your audience is an arrow in your lead generation quiver.
From webpages that educate and entertain to eBooks that provide valuable context and information nothing generates quality leads like providing valuable and usable content that meets your audience where they want to be heard. The right plan in your playbook can mean the difference between thriving sales meetings and boring sales calls.
As we’ve suggested, if online content is king, sharing that content in a useful way is queen. From electronic profiles and online adverts to informative eBooks and fun infographics, we can create digital assets that will help you connect with your customers. We then place those assets within a marketing framework and use a series of focused content campaigns to share, manage and report on that content. Are you thinking blogging? Us too! Read this. Or a social media blitz? Read this.
Simply put, an infographic is just an infographic, a sales email can only go so far. A campaign works to draw together great content through select avenues to achieve specific marketing goals.
AND, WE CAN TEACH YOU..
Want to learn how to use the digital tools we use on your account? Sign on up for some systems training! As a Hubspot Certified Partner, Proposify Sales Software Partner, Shopify eCommerce Partner, and Squarespace Premium Partner, we offer eCommerce, website platform, and NPS training, giving you the tools to manage your own business agility if and when you’d like to. Power to the people!