What is marketing attribution and why does it matter?

What is marketing attribution and why does it matter?

It can be difficult for business owners to see the value in certain marketing exercises, especially if they are not working with a long-term strategy or a cohesive plan for marketing to their ideal audience. Measuring the value that marketing initiatives give in terms of a monetary return can be tricky but it’s not impossible and it’s definitely necessary to ensure that a business gets the most out of their marketing spend and effort.

Ways to attract website traffic using online content.

Ways to attract website traffic using online content.

As content marketing experts, we know that generating high quality content is an essential part of a successful marketing strategy. The cold sell is out, giving your clients information that they actually want and can share is in.

Three smart reasons to use content marketing to promote your SME.

Three smart reasons to use content marketing to promote your SME.

You know that marketing your business is a must but SMEs are often hampered in their efforts to connect with their customers by constraints such as budget and time which put options like paid or online advertising out of reach. At the same time, traditional forms of advertising are no longer as effective as they used to be. And cold selling is out… How many ad blockers do you use when you’re online to make sure you’re not forced to read a paid-for advert when surfing the web?

Three big marketing challenges for SMEs today.

Three big marketing challenges for SMEs today.

Owning your own small or medium-sized business can be rewarding, exciting and frustrating. There’s so much to do every day and so many areas of your business that require your attention and input. As a small business ourselves, we understand that!

Content marketing mistakes that could harm your business.

Content marketing mistakes that could harm your business.

As marketing experts, we spend a lot of time sharing what we think are the best ways to create and use content for marketing our clients’ businesses, especially when it comes to inbound marketing – the type of marketing that uses content as part of a digital campaign to grow brand awareness and connect a business with its ideal clients. And we love doing that!

Three best practices for social media marketing.

Three best practices for social media marketing.

If you’re looking to market your business in current and on-trend ways, you cannot afford to miss out the power and presence of social media – a great way to build customer trust and loyalty. But how do you know what to do when it comes to making the most of social media platforms for promoting your businesses and services?

Five smart ways to promote your business on LinkedIn.

Five smart ways to promote your business on LinkedIn.

Did you know that LinkedIn has 332 million members and two new users join every second? As a powerful social media platform, LinkedIn is an excellent way for professionals to connect with each other and for business owners and marketing managers to promote their businesses with target buyers and potential employees.

From Facebook to Instagram... Which social media channels should my business be on?

From Facebook to Instagram... Which social media channels should my business be on?

Social media platforms are everywhere and there are more to choose from and engage with almost every day. We all have our favourites when it comes to personal engagement with the world online but choosing the right social media channel for your business can be a challenging task.

Rebranding? Avoid these three (big) no-nos.

Rebranding? Avoid these three (big) no-nos.

Building, maintaining and sharing a strong brand is an essential part of successful marketing and a successful business. As the world changes, a business’ offering, target market, or outlook might also change and, in order to ensure relevance, a rebrand might be necessary.

Marketing versus advertising? We break down the difference.

Marketing versus advertising? We break down the difference.

While both marketing and advertising are designed to promote specific products and services to a targeted audience, they are not the same thing. Understanding the difference between these two tools for promoting your business can help increase sales, raise customer awareness, and add to your business’ success.