From Facebook to Instagram... Which social media channels should my business be on?
Social media platforms are everywhere and there are more to choose from and engage with almost every day. We all have our favourites when it comes to personal engagement with the world online but choosing the right social media channel for your business can be a challenging task.
Rebranding? Avoid these three (big) no-nos.
Building, maintaining and sharing a strong brand is an essential part of successful marketing and a successful business. As the world changes, a business’ offering, target market, or outlook might also change and, in order to ensure relevance, a rebrand might be necessary.
Marketing versus advertising? We break down the difference.
While both marketing and advertising are designed to promote specific products and services to a targeted audience, they are not the same thing. Understanding the difference between these two tools for promoting your business can help increase sales, raise customer awareness, and add to your business’ success.
Why brand audits count (and shouldn’t be a once-off thing).
Your brand is a living, evolving part of your business. It’s the way in which you present your company and your value to the world (read more about the importance of a re-brand here). Factors such as company culture, imagery, even the colour of your logo, have a major impact on how your brand is perceived by your current and prospective customers.
Five snappy tips for using Instagram for business marketing.
For most successful businesses, digital (and especially social media) channels have become an important part of an integrated and effective marketing strategy. From Facebook to LinkedIn, mastering the art of digital marketing is a must for businesses wanting to grow their brand awareness and boost their sales. And, as a blossoming social media channel, Instagram has the potential to do just that.
Website meta-descriptions – why they matter.
At Switch, we’re passionate about all things digital, from the backend processes that get your website noticed to the way our clients’ brands show off across various medial channels. And we love sharing what we know with our clients and colleagues in digital marketing.
Still with digital marketing acronyms – add these to your list.
And we’re back with some more useful marketing acronyms (see our first list here)! Marketing, like so many specialist industries, has its own vocab and some of it is more user-friendly that others, especially when it comes to the online arena.
Is your website making the most of these cutting-edge design trends?
To ensure brand awareness and encourage business success in today’s online world, you need to have a website that’s well-designed, engaging, filled with relevant content, and looks as smooth and sophisticated as it acts.
What is a customer value journey in digital marketing?
Marketing in today’s busy, mostly online, 24/7 world is remarkably different from the cold calling, sales-making style of marketing of a decade ago. If you’re in marketing, you’ll know that one of the most successful forms of marketing today is content marketing – offering relevant, engaging content to clients – the kind of content that makes them want to engage with your brand and your business over and over again.
Starting out in digital marketing? Acronyms you need to know.
At Switch, we’re invested in helping our clients and colleagues understand the ever-evolving world of digital marketing. As with any industry, the realm of digital marketing comes with its own jargon and a slew of technical terms – not to mention acronyms.