Websites have evolved substantially over the years, moving from electronic brochures to interactive platforms, allowing businesses to connect with their ideal customers. To make an impact on the super-bus space that is the worldwide web, your website needs to do a number of things, including being up to date, responsive and easy to engage. It needs to be powered by growth-driven design.
Many people still think of their website as an electronic brochure – a way for potential customers to read all about their business online in the same way as they do in paper form. And while that may be the case for some, the truth is so much bigger – not only should your website be so much more than a brochure, it should be evolve over time.
For most successful businesses, digital (and especially social media) channels have become an important part of an integrated and effective marketing strategy. From Facebook to LinkedIn, mastering the art of digital marketing is a must for businesses wanting to grow their brand awareness and boost their sales. And, as a blossoming social media channel, Instagram has the potential to do just that.