Research shows that in a world with hundreds of choices (most of them just a click away), consumers are much more likely to buy (up to 50%!) to buy on the recommendation of someone they know. So, it’s safe to say that leads are no longer just the concern of your Sales team – each member of your business has the potential to bring in first-grade leads – you just need to find ways to encourage your team to do so.
A fundamental change in consumer behaviour has lead to shift in marketing and sales. Gone are the days of relying on television, billboards, newspapers and radio to learn about the latest products or fads. Nowadays, consumers flock to the internet, looking to make more informed buying decisions, and the web provides them with a two-way medium to do so.