Digital Marketing Strategy

5 supercharged lead generation tips for sales people.

5 supercharged lead generation tips for sales people.

So you’re a sales person who wants to increase their sales? What’s new? By now, you have probably realised that you need to generate leads and not just any leads but the right ones who will actually help increase your sales. 

5 hot tips for better business blogging.

5 hot tips for better business blogging.

For businesses keen to get noticed in the fast-paced, digitally-based world of inbound marketing, blogging is a critical social media activity. Research shows that it can help drive traffic to your website, establish your authority as a thought leader and generate leads.

What is marketing attribution and why does it matter?

What is marketing attribution and why does it matter?

It can be difficult for business owners to see the value in certain marketing exercises, especially if they are not working with a long-term strategy or a cohesive plan for marketing to their ideal audience. Measuring the value that marketing initiatives give in terms of a monetary return can be tricky but it’s not impossible and it’s definitely necessary to ensure that a business gets the most out of their marketing spend and effort.

Ways to attract website traffic using online content.

Ways to attract website traffic using online content.

As content marketing experts, we know that generating high quality content is an essential part of a successful marketing strategy. The cold sell is out, giving your clients information that they actually want and can share is in.

Why brand audits count (and shouldn’t be a once-off thing).

Why brand audits count (and shouldn’t be a once-off thing).

Your brand is a living, evolving part of your business. It’s the way in which you present your company and your value to the world (read more about the importance of a re-brand here). Factors such as company culture, imagery, even the colour of your logo, have a major impact on how your brand is perceived by your current and prospective customers.