Signs that your website needs an upgrade right now.
Marketing Guest User Marketing Guest User

Signs that your website needs an upgrade right now.

Many people still think of their website as an electronic brochure – a way for potential customers to read all about their business online in the same way as they do in paper form. And while that may be the case for some, the truth is so much bigger – not only should your website be so much more than a brochure, it should be evolve over time.

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What is marketing attribution and why does it matter?
Marketing Switch Marketing Marketing Switch Marketing

What is marketing attribution and why does it matter?

It can be difficult for business owners to see the value in certain marketing exercises, especially if they are not working with a long-term strategy or a cohesive plan for marketing to their ideal audience. Measuring the value that marketing initiatives give in terms of a monetary return can be tricky but it’s not impossible and it’s definitely necessary to ensure that a business gets the most out of their marketing spend and effort.

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Three smart reasons to use content marketing to promote your SME.
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Three smart reasons to use content marketing to promote your SME.

You know that marketing your business is a must but SMEs are often hampered in their efforts to connect with their customers by constraints such as budget and time which put options like paid or online advertising out of reach. At the same time, traditional forms of advertising are no longer as effective as they used to be. And cold selling is out… How many ad blockers do you use when you’re online to make sure you’re not forced to read a paid-for advert when surfing the web?

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Content marketing mistakes that could harm your business.
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Content marketing mistakes that could harm your business.

As marketing experts, we spend a lot of time sharing what we think are the best ways to create and use content for marketing our clients’ businesses, especially when it comes to inbound marketing – the type of marketing that uses content as part of a digital campaign to grow brand awareness and connect a business with its ideal clients. And we love doing that!

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Three best practices for social media marketing.
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Three best practices for social media marketing.

If you’re looking to market your business in current and on-trend ways, you cannot afford to miss out the power and presence of social media – a great way to build customer trust and loyalty. But how do you know what to do when it comes to making the most of social media platforms for promoting your businesses and services?

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