Three ways to make the most of your lead capture landing page.

Three ways to make the most of your lead capture landing page.

A landing page is a landing page is a landing page, right? Not so! While definitions might blur and landing pages might serve more than one function (sales, lead capture, splash page etc.), there are different types of this super-important aspect of any website  that you can use to attract new customers and connect with loyal fans.

Three lead-generating strategies your website should be using right now.

Three lead-generating strategies your website should be using right now.

You know that to get the most out of your website, it needs to be reviewed and updated on a regular basis. And, if you want it to help grow your sales, it also needs to be responsive and powered by growth-driven design. If so, you’re ahead of the curve but, with the number of websites out there (as of today, that’s 1.5 billion!), there is always something new to learn (and to do)…

Growth-driven website design – what does that mean?

Growth-driven website design – what does that mean?

Websites have evolved substantially over the years, moving from electronic brochures to interactive platforms, allowing businesses to connect with their ideal customers. To make an impact on the super-bus space that is the worldwide web, your website needs to do a number of things, including being up to date, responsive and easy to engage. It needs to be powered by growth-driven design.

Whatever your industry, Inbound Marketing works!

Whatever your industry, Inbound Marketing works!

A fundamental change in consumer behaviour has lead to shift in marketing and sales. Gone are the days of relying on television, billboards, newspapers and radio to learn about the latest products or fads. Nowadays, consumers flock to the internet, looking to make more informed buying decisions, and the web provides them with a two-way medium to do so.

5 supercharged lead generation tips for sales people.

5 supercharged lead generation tips for sales people.

So you’re a sales person who wants to increase their sales? What’s new? By now, you have probably realised that you need to generate leads and not just any leads but the right ones who will actually help increase your sales. 

Why HubSpot is simply the best productivity planning tool

Why HubSpot is simply the best productivity planning tool

Struggling with balancing admin and sales tasks? Not sure how to be the most productive in your daily work? It’s simple - the solution is HubSpot. We believe in HubSpot because it truly is the best productivity planning tool.

What is sales enablement? A (super) brief overview.

What is sales enablement? A (super) brief overview.

When it comes to growing your business, you already know that there are many more factors at play than just creating awareness of and selling your products and services. If you want your customers to turn into loyal fans that grow your sales numbers and boost your reputation, you need to invest in a long-term relationship with your most loyal buyers.

Signs that your website needs an upgrade right now.

Signs that your website needs an upgrade right now.

Many people still think of their website as an electronic brochure – a way for potential customers to read all about their business online in the same way as they do in paper form. And while that may be the case for some, the truth is so much bigger – not only should your website be so much more than a brochure, it should be evolve over time.

5 hot tips for better business blogging.

5 hot tips for better business blogging.

For businesses keen to get noticed in the fast-paced, digitally-based world of inbound marketing, blogging is a critical social media activity. Research shows that it can help drive traffic to your website, establish your authority as a thought leader and generate leads.

What is marketing attribution and why does it matter?

What is marketing attribution and why does it matter?

It can be difficult for business owners to see the value in certain marketing exercises, especially if they are not working with a long-term strategy or a cohesive plan for marketing to their ideal audience. Measuring the value that marketing initiatives give in terms of a monetary return can be tricky but it’s not impossible and it’s definitely necessary to ensure that a business gets the most out of their marketing spend and effort.